I spent several hours listening to nonprofits discuss their use of technology. I noted that:
The success stories were all about finding out from their constituencies/members who they were and what they wanted.
However, the vast majority of what the nonprofits talk about doing is pushing information, email, newsletters, pushing people to their sites.
The lesson I took back was that we need to encourage and enable nonprofits to bring information in rather then always pushing it out.
Specifically, I think the work that S&R did for AESIC allowing them to slowly, and thus less obtrusively, collect demographic and other survey info on their members could be very valuable to the nonprofit world.
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